Popyoular, the Swedish content promotion start-up, has entered into a partnership with Norigin Media, where Popyoular becomes an integral part of Norigin´s Hybrid Apps product for multi-screen OTT TV and video services. With this integration all customers of either companies will have access to a pre-integrated solution off the shelf.

The review-based content promotion platform from Popyoular has been integrated into Norigin’s multi-screen TV Apps product for premium TV services for PayTV operators and broadcasters. Scores and quotes from hundreds of thousands of trusted, editorial reviews will automatically be connected to relevant movies and TV Series within OTT TV and video services that have been powered by Norigin´s Hybrid Apps product across devices ranging from smartphones, tablets, web-tv, Smart TVs and game consoles.

The Popyoular integration also enables brand new discovery tools, where score-based toplists, easy access to award-winning movies and curated recommendations provide consumers with simpler, quicker paths to the most interesting movies and TV-series.

Boxer Play in Sweden and Denmark has recently released an update to its TV Everywhere solution to include Popyoular in their service .

– Our objective is to provide the best TV Everywhere experience. By adding Popyoular as a plugin to our multi-screen TV apps product, we are making sure that consumers truly have a premium experience within the TV Everywhere environment says Ajey Anand, CEO at Norigin Media.

– To us, the partnership with Norigin is an opportunity to reach new customers and provide local relevancy outside the Nordics. We’re also excited to get to work with a leading TV Everywhere provider such as Norigin, says Johnny Cederlund, Head of Business at Popyoular.

About NORIGIN MEDIA

NORIGIN MEDIA, A TV Everywhere Company, enables multi-screen and OTT services for network operators, broadcasters and content owners. The Scandinavian company offers a complete multi-screen application suite called the Hybrid Apps and a Live TV hosting headend capacity as primary products.

Head-quartered in Oslo, the company has provided solutions for T-Mobile, France Telecom/ Orange, Nextel, Eurosport, TV2 Denmark, BBC, MTV, FOX and other reputable customers. For more information please visit www.noriginmedia.com or follow us on Twitter @NoriginMedia

Norigin Media Contact: Ajey Anand, Chief Executive Officer, +47 414 977 69, ajey.anand@noriginmedia.com

About Popyoular

Popyoular was founded in Stockholm, Sweden in 2010. Its editorial review-based content promotion platform is currently integrated in VOD- and music services from companies such as Ziggo, TeliaSonera, SF Anytime, WiMP Music/TIDAL, and Norwegian entertainment retailer Platekompaniet. As of today Popyoular covers local film/TV-series and music review content in English, German, Dutch, Polish, Swedish, Norwegian, Danish and Finnish with data for more than 500.000 editorial reviews and more than 150.000 manually curated review quotes. For more information please visit www.popyoular.se or follow us on Twitter @popyoular

Popyoular Contact: Johnny Cederlund, Head of Business and Co-Founder, +46 70 971 88 87, johnny@popyoular.se